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People


Every Sire is the result of painstaking work and dedicated craftsmanship. State-of-the-art tradition at the hands of Francisco Pina and Diolgie Araya, two young winemakers driven by passion, effort, dedication and hard work; two young entrepreneurs who know how to give a modern touch to traditional values. Sire, noblesse oblige, today fills the glasses of thousands of people around the world. It is the silent witness of great times, of unrepeatable moments. It is elegance, tradition, quality. It is innovation, design, discovery and revolution. Sire is a way of doing things: expert hands like those of José Manuel Velasco, full of knowledge, art and skill. Sire is the result of nurtured raw material, careful harvesting, delicate fermentation with native yeasts and quiet ageing in casks of French and American oak. Sire is patience. Sire is the master of its own time.